{"title":"New Arrivals","description":"","products":[{"product_id":"italia-zip","title":"Italia Full-Zip Hoodie","description":"\u003cp data-start=\"177\" data-end=\"524\"\u003eWrap yourself in Italian pride with this classic blue \"Italia\" zip-up hoodie, designed to celebrate your roots and heritage. Featuring the Italian flag over the heart and a unisex fit, it’s more than just a hoodie—it’s a reminder of family, tradition, and everything that makes us Italian-American. Stay warm, look sharp, and wear it proud!\u003c\/p\u003e\n\u003cp data-start=\"526\" data-end=\"546\"\u003e\u003cstrong data-start=\"526\" data-end=\"544\"\u003eWhy choose us:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"547\" data-end=\"692\"\u003e\n\u003cli data-start=\"547\" data-end=\"608\"\u003e\n\u003cp data-start=\"549\" data-end=\"608\"\u003eEvery purchase supports hundreds of Italian-American jobs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"609\" data-end=\"657\"\u003e\n\u003cp data-start=\"611\" data-end=\"657\"\u003ePremium quality material for lasting comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"658\" data-end=\"692\"\u003e\n\u003cp data-start=\"660\" data-end=\"692\"\u003ePrinted and shipped in the USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hardcore Italians","offers":[{"title":"Blue \/ S","offer_id":40321307770938,"sku":"UFZH-ITALIA-BLUE-S","price":64.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":40321307803706,"sku":"UFZH-ITALIA-BLUE-M","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ L","offer_id":40321307836474,"sku":"UFZH-ITALIA-BLUE-L","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ XL","offer_id":40321307869242,"sku":"UFZH-ITALIA-BLUE-XL","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 2XL","offer_id":40321307902010,"sku":"UFZH-ITALIA-BLUE-2XL","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 3XL","offer_id":40409889341498,"sku":"UFZH-ITALIA-BLUE-3XL","price":64.0,"currency_code":"USD","in_stock":false},{"title":"White \/ S","offer_id":40951578787898,"sku":"UFZH-ITALIA-WHITE-S","price":64.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":40951578820666,"sku":"UFZH-ITALIA-WHITE-M","price":64.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":40951578853434,"sku":"UFZH-ITALIA-WHITE-L","price":64.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":40951578886202,"sku":"UFZH-ITALIA-WHITE-XL","price":64.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":40951578918970,"sku":"UFZH-ITALIA-WHITE-2XL","price":64.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":40951578951738,"sku":"UFZH-ITALIA-WHITE-3XL","price":64.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ S","offer_id":41116393668666,"sku":"UFZH-ITALIA-RED-S","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ M","offer_id":41116393701434,"sku":"UFZH-ITALIA-RED-M","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ L","offer_id":41116393734202,"sku":"UFZH-ITALIA-RED-L","price":64.0,"currency_code":"USD","in_stock":false},{"title":"Red \/ XL","offer_id":41116393766970,"sku":"UFZH-ITALIA-RED-XL","price":64.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 2XL","offer_id":41116393799738,"sku":"UFZH-ITALIA-RED-2XL","price":64.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ 3XL","offer_id":41116393832506,"sku":"UFZH-ITALIA-RED-3XL","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2316\/2083\/files\/zip-up.jpg?v=1724982832"},{"product_id":"italia-embroidered-crew","title":"Italia Embroidered Crewneck","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCelebrate your Italian-American pride with this beautifully embroidered Italia sweatshirt, featuring iconic symbols including the flag, lemon, the iconic pinched hand, and a vespa. Designed with high-quality embroidery for a timeless look, this cozy sweatshirt is perfect for family gatherings, Sunday dinners, or just showing off your heritage. Wear it with pride and bring a touch of Italy into your everyday life!\u003c\/p\u003e","brand":"Hardcore Italians","offers":[{"title":"S","offer_id":40762880426042,"sku":"UPC-ITALIAEMBROIDERED-BLACK-S","price":72.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40762880458810,"sku":"UPC-ITALIAEMBROIDERED-BLACK-M","price":72.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40762880491578,"sku":"UPC-ITALIAEMBROIDERED-BLACK-L","price":72.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":40762880524346,"sku":"UPC-ITALIAEMBROIDERED-BLACK-XL","price":72.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":40762880557114,"sku":"UPC-ITALIAEMBROIDERED-BLACK-2XL","price":72.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":40762880589882,"sku":"UPC-ITALIAEMBROIDERED-BLACK-3XL","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2316\/2083\/files\/Italia-Embroidered-Sweatshirtcopy.jpg?v=1737581873"},{"product_id":"old-school-italian-jacket","title":"Old School Italian Jacket","description":"\u003cp data-end=\"225\" data-start=\"176\"\u003eHeavyweight Italian Jacket from Hardcore Italians\u003c\/p\u003e\n\u003cul data-end=\"441\" data-start=\"227\"\u003e\n\u003cli data-end=\"253\" data-start=\"227\"\u003eHeavyweight satin jacket\u003c\/li\u003e\n\u003cli data-end=\"253\" data-start=\"227\"\u003e100% polyester satin outer shell\u003c\/li\u003e\n\u003cli data-end=\"253\" data-start=\"227\"\u003eQuilted 150 GSM polyester lining for added warmth\u003c\/li\u003e\n\u003cli data-end=\"253\" data-start=\"227\"\u003eClassic Italian flag detailing throughout\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hardcore Italians","offers":[{"title":"S","offer_id":40993840726074,"sku":"JACKET-OLDSCHOOL-WHITE-S","price":100.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":40993840758842,"sku":"JACKET-OLDSCHOOL-WHITE-M","price":100.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":40993840791610,"sku":"JACKET-OLDSCHOOL-WHITE-L","price":100.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":40993840824378,"sku":"JACKET-OLDSCHOOL-WHITE-XL","price":100.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":40993840857146,"sku":"JACKET-OLDSCHOOL-WHITE-2XL","price":100.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":40993840889914,"sku":"JACKET-OLDSCHOOL-WHITE-3XL","price":100.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":40993842397242,"sku":"JACKET-OLDSCHOOL-WHITE-4XL","price":100.0,"currency_code":"USD","in_stock":true},{"title":"Toddler 2T","offer_id":41275142897722,"sku":"UYJ-ITALIANJACKET-WHITE-2T","price":100.0,"currency_code":"USD","in_stock":false},{"title":"Toddler 4T","offer_id":41275142930490,"sku":"UYJ-ITALIANJACKET-WHITE-4T","price":100.0,"currency_code":"USD","in_stock":false},{"title":"Youth S (6-8)","offer_id":41275142963258,"sku":"UYJ-ITALIANJACKET-WHITE-6-8","price":100.0,"currency_code":"USD","in_stock":false},{"title":"Youth M (10-12)","offer_id":41275142996026,"sku":"UYJ-ITALIANJACKET-WHITE-10-12","price":100.0,"currency_code":"USD","in_stock":false},{"title":"Youth L (14-16)","offer_id":41275143028794,"sku":"UYJ-ITALIANJACKET-WHITE-14-16","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2316\/2083\/files\/italian-jacket-white-adult_0b9fd365-f093-4fd4-a299-f9039b886331.jpg?v=1772725238"},{"product_id":"italia-cropped-zip-up","title":"Italia Retro Cropped Zip Hoodie","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRep your heritage in style with this bold Italia cropped embroidered zip-up that makes for the perfect gift! 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No Keurigs here—just authentic, stovetop espresso the way it was meant to be brewed.\u003c\/p\u003e\n\u003cp data-end=\"581\" data-start=\"329\"\u003eThis moka pot features the bold colors of the Italian flag and a laser-engraved Hardcore Italians logo, making it both stylish and functional. With a 150 ml capacity, it’s perfect for brewing rich, aromatic cups of espresso. 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A hat that feels as authentic as it looks — heritage with attitude.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTrucker Cap\u003c\/li\u003e\n\u003cli\u003eAdjustable fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStructured Firm Front Panel\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hardcore Italians","offers":[{"title":"Default Title","offer_id":41072784310330,"sku":"HAT-GABAGOOL-WHITE-OSFM","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2316\/2083\/files\/2_9bd216a0-a495-4f73-94b5-fc8a9fac29f8.jpg?v=1762362974"},{"product_id":"ciao-bella-vintage-hat","title":"Ciao Bella Vintage Hat","description":"\u003cp data-end=\"525\" data-start=\"162\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Ciao Bella Red Hat captures effortless vintage charm with bold red puff embroidery and a clean cream base.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eStructured 5-panel trucker fit with adjustable snapback for all-day wear\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePerfect gift for any Italian-American who appreciates timeless style\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePrinted and shipped in the USA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hardcore Italians","offers":[{"title":"Default Title","offer_id":41072799809594,"sku":"HAT-CIAOBELLAVIN-RED-OSFM","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2316\/2083\/files\/ciao-bella-hat.jpg?v=1763920900"},{"product_id":"italia-retro-hat","title":"Italia Retro Hat","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOld school Italian-American style, done right. 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